Brand
El rey del mundo
In 1882, and under the aegis of Antonio Allones, who had started producing Habanos over 30 years in Havana, it was decided to launch a brand of premium quality and price, with a name that quickly became known for its great dose of pretense: “The King of the World”. This success lives on to this day in a selected range of Habanos renowned for its light to medium flavour and consistency by the most demanding smokers. It is a brand that it has been used a lot in regional editions.
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